The seminal morning show featured Travel Paso’s recently-launched Reopening Campaign on its “Third Hour” segment, highlighting the region’s wine country, the new Stables Inn and Light at Sensorio.
June 18, 2021 (Paso Robles, Calif.) – Travel Paso is proud to announce that this morning the Today Show named Paso Robles a top destination to visit this summer. The segment, and corresponding story can be seen here.
Featured during Today’s “Third Hour” by Correspondent Mark Ellwood, Condé Nast Traveler contributing editor and the host of the podcast Travel Genius, the segment includes Travel Paso’s latest video produced in conjunction with its recently-launched Reopening Campaign that encourages travelers to road trip to Paso Robles.
The segment highlighted Paso Robles wine country, its rolling and wide-open landscapes, the new Stables Inn and artist Bruce Munro’s exhibits at Sensorio.
Launched June 7, Travel Paso’s Reopening Campaign is the organization’s largest campaign to date. It targets the drive markets in Northern and Southern California, and features several inspirational themes including family travel, girlfriends’ getaways and wine country retreats.
Most notably, the campaign includes 90 billboards that are currently dotting the landscape of Los Angeles and are designed to inspire commuters to trade in the busy city life for a laid-back wine country excursion.
About Paso Robles
Located midway between Los Angeles and San Francisco, Paso Robles is California wine country with beach access. It’s where world-class food and wine meet small-town charm. Named a must-visit region by the New York Times in 2020, Paso is a community of cowboys and surfers, where warm welcomes are a way of life. Bountiful, beautiful and endless room for roaming, Paso is your respite. It’s where the rest of the world melts away. #travelpaso | travelpaso.com