Travel Paso awards more than $80,000 to local organizations supporting Paso Robles’ community events and tourism
January 22, 2026 (Paso Robles, Calif.) - Travel Paso is proud to announce the 2026 Community Events Marketing Grant recipients, selected through an application process that concluded in November.
For the 2026 program year, Travel Paso convened a review panel composed of members of its Marketing Committee and Board of Directors to evaluate applications through a confidential, blind-review process using clear, category-specific criteria. Through this process, 22 organizations were selected to receive in-kind marketing support as Community Events Marketing recipients. Of those recipients, 15 were also awarded grant funding, with more than $80,000 distributed in total. These awards support events and initiatives that align with Travel Paso’s mission and contribute to the continued growth of tourism in Paso Robles.
2026 grant recipients include Studios on the Park, Pacific Coast Cutting Horse Association, Paso Robles Distillery Trail, Women in Olive Oil, The Rhone Rangers, Paso Robles Horse Park Foundation, 3 Speckled Hens, Paso Robles Main Street, Inc., REC Foundation, FARMstead ED / SLO County Farm Trail, Castoro Cellars, The Bovine Classic, Garagiste Events, Inc., The Paderewski Festival, and Estrella Warbirds Museum, Inc.
“Local events and organizations are essential to what makes Paso Robles such a dynamic and welcoming destination,” said Angela McKee, chairman of the Travel Paso Robles Board of Directors. “These partnerships help us showcase the region’s creativity, culture, and sense of community while encouraging visitation throughout the year.”
Travel Paso recognizes the value of investing in community-driven cultural, social, and recreational initiatives that enrich the quality of life and strengthen the destination’s year-round appeal. Through the Community Event Marketing Program, a portion of the organization’s annual marketing budget is dedicated to supporting events and organizations that enhance visitation, elevate the Paso Robles brand, and create lasting experiences for residents and visitors alike.
For more information, please visit https://www.travelpaso.com/community-event-grant/ or contact info@travelpaso.com
About Travel Paso
Travel Paso is the official destination marketing organization (DMO) for Paso Robles, CA. Travel Paso leads the tourism community in the Paso Robles region through marketing, branding, and selling Paso Robles to our visitors; advocating for our tourism ecosystem; and sharing critical industry data. Leading the destination in both marketing and management, Travel Paso promotes the community as an attractive travel destination and enhances its public image as a dynamic place to live and work. Through the impact of travel, the organization strengthens the economic position of tourism, supports business opportunities, and enhances residents' quality of life. Escape to the majestic rolling hills and celebrated wineries of Paso Robles. Located midway between Los Angeles and San Francisco and bordered by coastal Highway 1 and the 101, Paso Robles is California wine country with beach access and Michelin stars. A community of cowboys and innovators, it's where world-class food, wine, and art meet small-town charm. #TravelPaso TravelPaso.com| IG:@TravelPaso
Media Contact: Sierra Mercado | sierra@solterrastrategies.com
