Leading Paso Robles Winery Partners with Premier Central Coast Concert Venue  

Paso Robles, CA: Hope Family Wines begins the new year on a high note as it becomes the Official Wine of the Vina Robles Amphitheatre, one of the premier concert and comedy venues on California’s Central Coast. Surrounded by vineyards and situated in the heart of the ascendant Paso Robles wine country, the Vina Robles Amphitheatre is renowned for its big-name acts, intimate atmosphere and world-class ambiance. 

Wine concessions at the Vina Robles Amphitheatre during the 2026 season will be exclusive to the Austin Hope Wines brand portfolio, including signature offerings from Austin Hope, Treana, Quest, AUSTIN, Troublemaker and Liberty School. Each wine selection will be carefully chosen to provide a range of styles and flavors that collectively represent the essence of Paso Robles. Additionally, the venue’s VIP terrace lounge will now be named the Austin Hope Wines Terrace Lounge with enhanced wine experiences to pair with concert dining.

As Official Wine of the Vina Robles Amphitheatre, Hope Family Wines is also introducing new benefits for members of its wine club, including exclusive pre-sale access to event tickets for preferred seating and amenities. Additional member perks are in the works. 

“The Vina Robles Amphitheatre presents global entertainment acts with a flair that is distinct to Paso Robles—a mission that resonates with all of us at Hope Family Wines,” said Owner-Winemaker Austin Hope. “We are avid concertgoers ourselves, and we share a likeminded passion for elevating the Paso Robles destination experience. We can’t wait to share our wines with patrons throughout the upcoming concert season.”

The 2026 season spans events in the spring, summer and fall. Ringo Starr, Cheap Trick, Alison Krauss and Jim Gaffigan are among the initial confirmed acts, with more than 25 others to come. 

Celebrating Local Flavor

The Vina Robles Amphitheatre collaboration caps off a milestone year for Hope Family Wines, one that has been marked by growth, innovation and ongoing expansion into the lifestyle space. Austin Hope and his photographer wife Celeste Hope continue to share their passion for cooking, art and live music with patrons of Hope Family Wines through unique provisions, events and experiences. 

In April, the winery announced the conversion of its Templeton Gap estate to regenerative organic farming, an effort augmented by honeybee colonies that are now producing estate-grown honey. That same month, the winery launched “The Artists of Hope on Park,” a storytelling campaign that illuminates the captivating original artwork that awaits guests at the Hope on Park tasting room in downtown Paso Robles. In August, the winery introduced Tufera Farms, a new 328-acre estate vineyard acquisition in the Creston District AVA of Paso Robles. The property will also serve as a source for organic truffles grown on specially cultivated Holly Oak trees.

These efforts foreshadow the upcoming launch of Hope Provisions, featuring homegrown olive oil, honey, truffles, seasonings, coffees and more—introducing patrons to a world of flavors that speak to the special terroirs of Paso Robles and the Central Coast. 

“Whether it’s wine, food, art or music, we want to provide people with an immersive taste of what Paso Robles is all about,” Hope said. “There’s nothing like it in the world.”

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Hope Family Wines is one of the pioneering heritage wineries that helped spark the modern winemaking era in Paso Robles. Owner & Winemaker Austin Hope grew up in Paso Robles as the son of winegrowers Chuck and Marlyn Hope, from whom he inherited his love and respect for the region. Hope Family Wines today spans six brands that exemplify the world-class quality and diversity of Paso Robles: Austin Hope, Treana, Quest, Austin, Liberty School and Troublemaker. In the fall of 2022, Hope Family Wines was named “American Winery of the Year” by Wine Enthusiast’s annual Wine Star Awards. Most important, Hope Family Wines works with 50 partner growers and a dedicated family of employees who make it all possible. More at HopeFamilyWines.com.

Vina Robles Amphitheatre is a premier 3,300-seat outdoor venue nestled in the heart of California’s Central Coast wine county. Situated halfway between Los Angeles and San Francisco, the boutique concert venue provides an intimate concert setting with modern production amenities and first-class hospitality. VRA was nominated by Pollstar Magazine in 2016 as “Best Small Outdoor Venue” and has been voted “Best Live Music Venue” for 11 consecutive years by New Times magazine.  Vina Robles Amphitheatre has hosted over 320 concerts since its opening in 2013, featuring sell-out concerts from performers including Leon Bridges, Rod Stewart, Dolly Parton, Neil Young and Robert Plant & Allison Krauss.