Partner Resources


We are always looking for new ways to help promote your business via Travel Paso's channels. Please see the documents below for more information! 

Economic Impact of Tourism in Paso Robles - 2017 - Full Report

Economic Impact of Tourism in Paso Robles - 2017 - Summary

Promotional Opportunities on Travel Paso

User Guide for Travel Paso

Travel Paso Image Specs

Image Specs for Press Releases

Media Kit


As of APRIL 1, 2018, all hotels MUST post a human trafficking notice per the Assembly Bill No. 260. 

Assembly Bill No. 260 Information
Required Flyer to be Posted


Social media resources are available to help enhance the relationship between Travel Paso and our community partners.
These tools are available for download below.

Travel Paso Social Links
How to Leverage Travel Paso's Social Media Accounts


Join our Industry Email list for access to promotional opportunities and other important industry announcements.

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Highway 1: Please note that all SLO CAL Highway 1 destinations are open and accessible via Highway 1 from the south. If coming into SLO CAL from the north or traveling north into Monterey County, please be advised of the following:

  • Highway 1 is closed 4.6 miles north of Ragged Point (NW SLO County) at Salmon Creek, just past the ranger station, to the Big Sur Ranger Station just before the Pfeiffer Canyon Bridge.
  • Additionally, Highway 1 will be closed in Monterey County until further notice to replace the Pfeiffer Canyon Bridge, located one mile south of Big Sur.
  • Northbound through-travelers on Highway 1 are encouraged to take Highway 46 East towards Paso Robles as a detour, and proceed to Highway 101 North.
  • From Monterey, southbound travelers are encouraged to take Highway 68 East at Monterey, and proceed to Highway 101 South.

For more information, please visit the SLO County Transit website.


Visit SLO CAL has published their plan for promoting SLO CAL through the fiscal year ahead. In this marketing plan you will find an overview of their holistic approach to advertising, website and social media, public relations, sales and industry relations to advance the SLO CAL brand and grow tourism to the county.

2017/18 Visit SLOCAL Marketing Plan


As part of Visit California's landmark “All Dreams Welcome” initiative, they have developed a comprehensive toolkit to share their messaging approach and help you engage with this important initiative.

When it comes to international visitation, our North American neighbors stand alone: In 2016, Mexico and Canada combined for a record 9.4 million visitors who spent more than $5.3 billion in California. These also happen to be the markets where there is the greatest sensitivity.

Visit California invites all tourism partners to access the "All Dreams Welcome Toolkit," developed specifically for industry to use in efforts at the regional and local levels.


Explore the FY16/17 Year in Review publication and interactive microsite! Visit California’s annual report details the organization’s global marketing efforts, latest economic impacts, and the rich contours of the state's travel and tourism landscape from a record-breaking year.

Year in Review


Since 1981, CalTravel has protected and enhanced the interests of the California travel and tourism industry through advocacy, collaboration, and education. Travel and tourism is one of the most significant economic drivers in the state – responsible for hundreds of billions of dollars in economic activity, millions of jobs and billions in tax revenues.

Visitors to California spent $132.4 billion in 2017, spending that supported over one million jobs. California travelers generated $10.9 billion in state and local taxes in 2017 to support vital public services including police, fire protection, health and homeless services, park maintenance, education and road repair. (Source: Dean Runyon Associates)

Our membership is made up of cities, destinations, resorts, amusement parks, sports venues, transportation companies, industry associations, ad agencies, media companies, and other organizations for whom travel and tourism is important. 

Membership dues, sponsorship, and event revenue fund CalTravel’s lobbying efforts, education, member communications, outreach, and participation on the board of U.S. Travel. The CalTravel PAC gives CalTravel the ability to educate policymakers on the importance of travel and tourism to the state. California Travel Association is a 501(c)6 nonprofit mutual benefit corporation.

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Places To Stay

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