Community Event Marketing Program

Enhancing the Paso Robles experience for visitors & locals

This program enables Travel Paso to identify local events, activities and organizations that align with its mission to brand, market and promote Paso Robles as the authentic destination of choice. The organization reaches regional, national and global travelers targeting leisure, family, business and group visitors, resulting in more frequent visitation and longer stays in Paso Robles.

Travel Paso recognizes that forging community partnerships with local cultural, social and recreational organizations can make significant contributions to the overall quality of life in Paso Robles as well as the ability to market the destination and enhance visitation throughout the year. Accordingly, a portion of the annual marketing budget is allocated to the Community Event Marketing Program.


The application period for the 2021 Community Event Marketing Program to support community events through December 31, 2021 is open!

There will be a second funding cycle and application process opening in October for all events happening in the calendar year of 2022. The two application periods will allow Travel Paso to support events returning after the impact of COVID-19. Please note that eligible applicants may submit one application per funding cycle.

Applications are due by August 4, 2021, at 12:00 p.m. for events happening in the remainder of the 2021 calendar year. 

Please review the FAQs tab for full details on this program. 

Submit completed application forms with a cover letter and requested program information as outlined in the Community Event Marketing Program application by Wednesday, August 4 at 12:00 p.m. Late submissions will not be considered. Funding is based upon a one-time allocation per event, per calendar year.