Partner Resources

PRD Marketing Committee Applications Now Available

Application Deadline: Friday, August 4 by 5:00pm

Application Form

Paso Robles Destination (PRD) is now accepting applications for the destination marketing organization’s (DMO) Marketing Committee. All tourism partners are welcome and encouraged to apply as a Board seat is not required to sit on this committee.

The Marketing Committee will represent the diversity of Paso Robles’s tourism assets from culinary, wine/beer/craft spirits/cider, agriculture, outdoors, adventure travel, family, lodging, cultural, arts and all the unique experience the destination has to offer. The intent of the committee is to meet monthly for a 1.5 - 2 hour meeting depending on the set agenda. The task will be to develop marketing strategies that encompasses the full scope of the Paso Robles experience. The Marketing Committee will evaluate marketing plans and provide recommendations to the Board. The Board envisions this committee as very active and having its finger on the pulse as it relates to the guest experience and the overall positioning of the Paso Robles destination. 



Highway 1: Please note that all SLO CAL Highway 1 destinations are open and accessible via Highway 1 from the south. If coming into SLO CAL from the north or traveling north into Monterey County, please be advised of the following:

  • Highway 1 is closed 4.6 miles north of Ragged Point (NW SLO County) at Salmon Creek, just past the ranger station, to the Big Sur Ranger Station just before the Pfeiffer Canyon Bridge.
  • Additionally, Highway 1 will be closed in Monterey County until further notice to replace the Pfeiffer Canyon Bridge, located one mile south of Big Sur.
  • Northbound through-travelers on Highway 1 are encouraged to take Highway 46 East towards Paso Robles as a detour, and proceed to Highway 101 North.
  • From Monterey, southbound travelers are encouraged to take Highway 68 East at Monterey, and proceed to Highway 101 South.

For more information, please visit the SLO County Transit website.



Social media resources are available to help enhance the relationship between Travel Paso and our community partners.
These tools are available for download below.

Travel Paso Social Links
How to Leverage Travel Paso's Social Media Accounts



We are always looking for new ways to help promote your business via Travel Paso's channels. Please see the documents below for more information! 

Promotional Opportunities on Travel Paso

User Guide for Travel Paso

Travel Paso Image Specs


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As part of Visit California's landmark “All Dreams Welcome” initiative, they have developed a comprehensive toolkit to share their messaging approach and help you engage with this important initiative.

When it comes to international visitation, our North American neighbors stand alone: In 2016, Mexico and Canada combined for a record 9.4 million visitors who spent more than $5.3 billion in California. These also happen to be the markets where there is the greatest sensitivity.

Visit California invites all tourism partners to access the "All Dreams Welcome Toolkit," developed specifically for industry to use in efforts at the regional and local levels.