W.H.Y. P.A.S.O.?

“Why Paso Robles?”

As a frequent vacationer to Paso Robles, that’s a question we’ve heard from friends and family many times. It’s easy to answer. WHY PASO? Let me spell it out for you:

Wine. From Albarino to Zinfandel, there is something for every palate here. You don’t have to visit Napa Valley to get great wine. Paso Robles is producing some of the most critically acclaimed wines in the world. The area also hosts a number of wine-centric festivals throughout the year. Those include Harvest Wine Weekend, Vintage Paso: Zinfandel Weekend, and the Paso Robles Wine Festival. Cheers!

Hospitality. Want winery hospitality? From Alta Colina to Zenaida, you’ll find friendly hosts to make your tasting experience memorable. Accommodations? Paso has hotels that fit every budget. Bed and breakfasts are in ample supply. The vacation home market is thriving. The hospitality industry in Paso is friendly and welcoming. They want you to visit.

Yummy. Are you a foodie? You’ll find something to enjoy in Paso. From fine dining at Il Cortile to grabbing a burger and a craft beer at Firestone Walker, there’s something for every appetite.


Parks. Love the outdoors? There are a number of parks and camping destinations in and around Paso Robles. Want a slice of history? Take the short drive to Hearst Castle in San Simeon. Just want to take in the sights? Grab a bench in Downtown City Park, a gem of a green space in the city square. Don’t forget another P: the Pacific Ocean is just twenty-five miles west of Paso Robles.

Arts. Enjoy museums? Paso Robles sports the Pioneer Museum and the Estrella Warbird Museum, among others. Studios on the Park offers a glimpse of artists at work, right on the square. The Paderewski Festival celebrates one of Paso’s most accomplished citizens: Ignacy Jan Paderewski, the famous Polish pianist, composer, and politician who lived here in the early 20th Century. The city also hosts a number of live concerts and other performances during the year.

Shopping. There’s something for everyone. Park your car along the Square and lose an afternoon perusing the wares at General Store Paso Robles. Got a sweet tooth? Stop in at Brown Butter Cookie Company. There are a number of boutique shops in Paso Robles offering quality, locally made products. Another S: Scenery. There are gobs of gorgeous vineyard views abound Paso Robles. Coastal vistas are just a half-hour away.

Olives and olive oil. In addition to producing top shelf wines, Paso Robles also crafts some excellent, locally grown olives and olive oil. Several wineries also make oils. Olive farms like Kiler Ridge Olive Oil and Alta Cresta Olive Oil can be toured. Visitors can learn about how olives are grown, harvested, and prepared. Specialty shops like We Olive and Pasolivo Downtown offer a variety of flavored oils and vinegars to sample and buy. Yummm.


Why Paso? Why not Paso? It’s funny…once someone has visited here, we stop getting that question. 

For more blogs from Randy Smith, visit The Wine Write.